3 posts tagged “shozu”

A colleague of mine from work introduced me to this brilliant designer through TED talk not so while ago, and recently informed me about a talk he is giving for AIGA. I went and thoroughly enjoyed it, inspired never the less.
Mr. Sagmeister has taken 20 phrases from his diary and able to convince some of his clients to use few in non related promotion. He then took a year off to develop the rest and complete the project by publishing a book of Things I have learn. Impressively designed book.
Asked at the end of his presentation whether he is going to do more of this year off project, he said yes and planning to do the next one in Indonesia of all places. Cool!

I like it when it rains, but not during winter, when its cold and there is chance for the weather to freeze.
I like it when it rains, but not while commuting to work during rush hours.
I like it when it rains, specially when I am at home, in my pajama, looking out of the windows holding my cup of hot tea.
I like it when it rains, chocolates or gold coins.

This fish market is right next to my morning frequented cafe. It is one of those places I know by passing in front of it so often. I know they sell fish, the front window is decorated with catch of the day on the bed of ice. I know the place is well maintained, every time I walked by it I was not hit by the typical smell of fish market. So I know they sell fish, shrimp, crabs, oyster, even sauce for cocktail shrimp. I know the two neon signs they have up there. I know the delivery bikes they have lined up in the front sidewalk. I even like to stand right at the corner in front of it and take pictures of local characters walking about their morning. So I know this place. From the outside.
I never went in, curiously I was never curious about the inside. My mental image of what going on inside is based on my assumption. How often do we do this, how much of our knowledge of a place is based on assumption?